‘YOU CAN SAVE A LIFE’: 400 PEOPLE trained in BRADFORD TO HELP PREVENT DRUG DEATHS
New Vision Bradford is celebrating a major milestone after training more than 400 people to administer naloxone since the launch of the “Naloxone: You Can Save a Life” campaign in March 2025. Naloxone is a life-saving medication that can temporarily reverse opioid overdoses.
At the heart of the campaign is a powerful short film highlighting the effectives of naloxone, while challenging stigma and encouraging people to carry naloxone kits so they are prepared to save lives.
Alongside community training, we have also delivered naloxone training to over 1,000 student nurses in partnership with The University of Bradford. The work was recognised with the Partnership of the Year for Student Nursing Times 2025.
Becky Norton, Assistant Director at New Vision Bradford, said:
“We are thrilled that so many health and social care professionals, as well as members of the public, have come forward to receive naloxone training. We know that drug-related deaths can be prevented if naloxone is more widely accessible. Our mission has been to empower people to carry naloxone and recognise that we all have a role to play in saving lives”.
Naloxone can be used by anyone with just a short training session from New Vision Bradford and is increasingly vital as synthetic opioids continue to contaminate the drugs market.
Jon Findlay, National Harm Reduction Lead for Waythrough – the lead charity partner in New Vision Bradford – said:
“We need everybody – from the general public to frontline workers – to consider carrying naloxone.”
The milestone comes ahead of International Overdose Awareness Day on 31st August, a global event to remember those lost to overdose and to inspire action. New Vision Bradford is encouraging professionals and members of the public to sign up for free naloxone training and help reduce overdose deaths across the district.
The ‘You Can Save a Life’ campaign was developed in partnership with the University of Bradford, Bradford Royal Infirmary, ECHO Fire + Medical, and West Yorkshire Police.
For more information on the campaign, to watch the film or to find out where to get a naloxone kit, visit www.newvisionbradford.org.uk/savealife
